Martin J. Steadman– who had a long, distinguished career in journalism, political consulting and public relations – died on May 31. He was 91.
Soft-spoken and self-effacing, he believed in honesty, loyalty and fair play. He was held in high esteem by everyone who knew him. His low-key personality enabled him to establish close working relationships with demanding clients like Gov. Mario Cuomo, whom Marty served as counselor and chief spokesman, and George Steinbrenner, the late principal owner of the New York Yankees, who was known for his impatience and volatile temper. (He fired and rehired Billy Martin, the team’s manager, five times.)
Through it all, Marty maintained a sense of humor about his clients and their demands. Shortly after he announced that he was leaving the governor’s office, I called to wish him well in his next endeavor. “You know what I’m not going to miss about my job?” he said. “The governor calling me at 6 every morning to read me the front-page headlines and ask why he wasn’t on the front page.”
Marty was a longtime member of the Silurians Press Club and a past president. He was also a member of the Inner Circle press club and a star performer in the organization’s annual lampoon shows. His voice, a high, whispery tenor, had the innocence of a pre-pubescent choir boy. But the lyrics of his songs, most of which he wrote himself, were full of well-aimed barbs that skewered the politicians and public officials of the day. The contrast between Marty’s voice and his lyrics was hilarious, and his performances always drew sustained laughter and applause from the audience.
Marty was an award-winning reporter who worked for The Journal-American in the 1950s and the Herald Tribune in the 1960s. When The Tribune folded in 1966, he ran as a Democrat for a Long Island seat in Congress. He lost, but the experience helped him when he served as a political consultant and strategist later on. He worked as an investigative reporter for WCBS-TV for several years, into the early 1970s. Then he formed his own public relations firm.
He was named counselor to the governor and chief spokesman in 1984. Afterward, he restarted his public relations firm and worked mostly as an Albany lobbyist. Current and retired journalists are usually good storytellers — it’s in our DNA — but Marty was one of the best. He loved to attend social gatherings with other former journalists and swap stories. When I left The New York Post in 1985 to join what was then New York Telephone, I created the perfect venue for him. I had the company buy a table to the Silurians’ semiannual dinners, and I would invite Marty and several other former journalists who knew him well. Marty always had a wonderful time at those dinners.
Marty grew up in Sunnyside, Queens, and graduated from the University of Miami. He lived in Garden City, Long Island, for many years. His wife, Peggy, died six years ago. He is survived by his son, James, and two granddaughters.—By Steven Marcus